“Art (in all its forms and shapes) is my life choice and the essence of my personality” – Jovana Jelisavac.
Today on the blog I bring you a little different but honest and warm story about the brand Artelje designs.
Artelje designs is a brand of handmade jewellery, which is designed by talented Jovana Jelisavac, a graduate professor of Serbian Philology.
“Since I can remember I have had the wish to create something, so over the years I have tried myself in creating jewellery and other accessories.
I have had this hobby-job for three years now and I can see my progress in the ideas as well as in the quality of my work”, says Jovana.
Although there are a lot of young women who are amazing and have worked in this job for a long time, Jovana and her brand Artelje designs stand out of the mass because of the unique style and manner of production. In every single piece of jewellery she invests a lot of effort, love, patience and workhours in order to make it as valuable and original as possible.
“Because I see my work as art and my workplace as a studio-atelier, the name ARTELJE came quite naturally (conjunction of the word ART and the Serbian word for atelier ATELJE) and so ARTELJE DESIGNS was born.”
To the question about where she finds her inspiration, Jovana responds: “I find creativity and inspiration literally everywhere around me. In the books I read, on the Internet, in interior design, magazines. I try to give everything I make my own stamp.”
Jovana’s designs are popular mainly in the domestic market, but lately there has been more and more demand from abroad as well. Some pieces have found their way to Croatia, Austria, Spain, Canada and some collections of jewellery have gone to Slovenia – as part of a collaboration with a company.
This summer she has made jewellery and accessories for two girls from Banja Luka who have supported athletes from Bosnia and Herzegovina and Serbia at the Olympic Games a couple of times.
“It is always such a pleasure when someone new contacts me, because they are drawn to my designs and want to order some. I think it is very flattering to every artist who is just starting out and it’s very motivating and inspires one to stick to what they are doing.”
Among her favourite collaborations are the ones with bloggers Tatjana, who is behind the Instagram account Turquoiselove9, Sandra from Zagreb, whose Instagram Amiepetite won’t leave you indifferent and BiH based designer and blogger Zerina who is behind the brand Madam Jolie.
The hairband tiaras that she made for these lovely women are some of her favourite works, but she says that the one she made for Zerina was the most challenging. “Her tiara was inspired by the Dolce and Gabbana tiara that Sarah Jessica Parker wore in Sex and the City. That tiara is very extravagant and for special occasions rather than every day wear and those kinds of designs I love making. That is why I love fashion from the 20s and Great Gatsby inspired style.”
Plans for the future
“Even though I have started my work with handmade jewellery, I don’t want it to stay that way. My wish is to one day make it into something much bigger.”
She says that her biggest ambition is to become a wedding dress and bridal accessories designer. “I am attracted to the beauty of the details in those designs as well as the possibilities of creativity. Personally I am very fond of the fashion in the Golden Age of Hollywood – when women were very feminine.”
My dear ladies, if you too are left breathless by Jovana’s jewellery, then hurry up and contact Artelje designs on social media, find something for yourself and make your outfit complete with a piece from Artelje designs. You will be chic, that’s for sure!
P.S. Artelje designs pieces can also be shipped abroad!