When I look for someone to collaborate with and whose work I will present on my blog, then I don’t look at the numbers on Instagram and other social media, but for authenticity and the soul of the brand.
White Pearl is a brand that without a doubt has a soul and behind whose face stand two young women – Snježana Mijatović and Željka Kočić.
It was founded in 2012 and they celebrated it’s 5th birthday by releasing a birthday and spring collection.
„In March 2012 we were out in the city one day and since Snježa had gotten a handmade brooch for her birthday a few days earlier, which she didn’t really like, she suggested we go to a store with Italian fabrics and get a few pieces of different fabrics to sew our own brooches – with the mindset that it is „not that hard to do“. However, after a few hours, while we tried to make the fabric into a small flower for the lapel of her blazer, we realised that it actually was really hard when you don’t know anything about it. We used up a whole piece of fabric and an entire cotton reel – the brooch looked like a flower, but technically it was terribly done. However, the point is we didn’t give up,“ says Željka.
After that, these two young designers, with the help of Youtube tutorials, resolutely continued perfecting their technique. They made a Facebook profile and shared their first creations, which as they say, were satisfying both asthetically and technically.
Just like with every other beginning, theirs was also very hard, and their jewellery was mainly requested by their acquaintances, friends and family… There were days when they would have only one order in 10 days…but again – they didn’t give up.
„We witnessed the expansion of our brand when brooches were stopped being worn and made and necklaces made of pearls, stones and chains with as many levels and pearls as possible got fashionable. At that time we visited a lot of fairs, participated in the PopArt Market in Banja Luka, as well as the Lucky Market in Sarajevo, exhibited our jewellery in various Oriflame stores and others – which led to White Pearl getting more and more famous in the world of handmade jewellery“ says Željka.
Today White Pearl has dozens of collections behind it, and the designers are especially proud of their New Years and Birthday collections, because they are the most glamorous and get special attention.
„Our best-selling products are definitely earrings, but necklaces aren’t that far behind, especially the design where we combine laces and cristals, which has become a recognisable piece of White Pearl. It is made in all colours and combinations, available in sets with earrings or as a single, depending on our buyers wishes.“
As Željka says, they find inspiration for new designs in different fashion trends but also in the young women that wear the jewellery. „When we get requests from our regular buyers, whose style we already know, then that person, their style and character are our only inspiration.“
Željka personally gives special attention to taking photographs of the jewellery. „Many young designers make jewellery nowadays and it tends to be very similar. However the photos don’t have to be similar so I try to always bring in something different and new and present them with the right description on social media, so that they attract attention and catch the viewer’s eye while they are scrolling through Facebook or Instagram.“
„I have to admit that this kind of hobby is very challenging, because it entails different aspects that demand a lot of time – from managing our buyer’s orders, replying to requests, finding and buying materials and fabrics, the production of the jewellery itself, then the photographing, choosing pictures and sharing them, packing and shipping of the orders or personally meeting with the buyers … but when you do something you love it isn’t hard at all“, Željka points out.
They have collaborated with various different brands and fashion and lifestyle bloggers from the region.
„I would like to mention our most famous natural cosmetic brand Mystery, Lovely Bags, Miss S Design bags, decoupage maker Jadranka Grahovac, and my lovely Instagram bloggers @turquoiselove9, @dakidama, @_darjana_m, @ma_petite_blog @thelady.s @you.can.call.me.queenb and many more.“
„We all have talents we need to explore and use the best we can and we should never give up on what makes us happy“ , Željka and Snježana commend.
And here’s a look at how I rocked my new White Pearl earrings.
This post is sponsored but all opinions are entirely my own.